Insider will also be used by Syndicates - they are a group of investors consisting of a syndicate lead and other investors. We want to solve problems for both the Syndicate lead and Syndicate investor persona to make their investing process smooth:
Problems we solving:
Syndicate leads wants
To create a Syndicate and add members and invite them on WhatsApp
They want to see analytics of live deals and if possible take actions
Create a new deal on the platform themselves instead of reaching out to the business team
Able to show their investment profile to new syndicate members
Syndicate members:
Want to get invited and see all the deals shared by the Syndicate on the deal tab
See and read about Syndicates on the Syndicate Static profile
Competitor analysis :
- AngelList: AngelList is a popular investment platform that connects startups and investors. Like Insider, AngelList offers tools for creating syndicates and managing investments. However, AngelList is primarily focused on startup investments and does not offer the same level of analytics or investment profile features as Insider.
- SeedInvest: SeedInvest is another investment platform that allows users to invest in startups and small businesses. Like Insider, SeedInvest offers tools for creating syndicates and managing investments. However, SeedInvest has a more limited selection of investment opportunities and does not offer the same level of analytics or investment profile features as Insider.
- SyndicateRoom: SyndicateRoom is a UK-based investment platform that focuses on connecting investors with high-growth startups. Like Insider, SyndicateRoom offers tools for creating syndicates and managing investments. However, SyndicateRoom has a more limited selection of investment opportunities and does not offer the same level of analytics or investment profile features as Insider.
- OurCrowd: OurCrowd is an investment platform that focuses on connecting investors with high-growth startups and other investment opportunities. Like Insider, OurCrowd offers tools for creating syndicates and managing investments. However, OurCrowd has a more limited selection of investment opportunities and does not offer the same level of analytics or investment profile features as Insider.
User Persona:
Syndicate Lead
- Name: RAM
- Age: 35
- Occupation: Investor
- Education: MBA
- Goals: Create a successful syndicate, have access to investment opportunities, grow his investment portfolio
- Pain points: Time-consuming process of creating a syndicate, limited visibility into live deals and performance, lack of control over deal creation, difficulty in sharing investment profile with syndicate members
Syndicate Investor