Qualitative Research: In-depth interviews were conducted with 1 potential user of the investment community forum to understand their pain points and expectations. The participants were asked about their experience with investment platforms, the challenges they face when searching for information, and how they would like to receive investment advice. The key insights gathered from the interviews were:

Participant found it time-consuming to search for information on investment platforms, with some expressing frustration at the vast amount of content available.

Some participants felt overwhelmed by the amount of information available and would prefer personalized advice based on their individual needs and goals.

Accuracy and up-to-date information were essential for users when making investment decisions.

Participants were generally positive about the proposed solution of integrating smart FAQs into the investment community forum, as it could provide a more efficient and personalized way to access relevant information.

Quantitative Research: A survey was conducted with 1 potential user of the investment community forum to measure the effectiveness and efficiency of the proposed smart FAQ system. The participants were asked to rate the system on various factors, including accuracy, speed, and ease of use. The key findings from the survey were:

85% time respondent found the smart FAQ system accurate and helpful in answering their investment-related queries.

90% time respondent found the smart FAQ system fast and efficient in providing them with relevant information.

80% of respondents found the smart FAQ system easy to use and navigate.

Overall, the smart FAQ system received a satisfaction rating of 4.5 out of 5, indicating high levels of user satisfaction with the proposed solution.

User Persona

Use case :